Brand | Evolved Sense Technologies

Naming

Company

Evolved Sense Technologies — full legal name (use on first mention).

Evolved Sense — short form (use after first mention).

Never EvolvedSense as one word in prose. The domain is one word; the company isn't.

Products

BlogVerdict — one word, two capitals.
EraEvo — one word, two capitals. Not "Era Evo".
SellersSense — one word, two capitals.
CivilDraw — one word, two capitals. (Internal shell sometimes uses "CivilDRAW" — public-facing always "CivilDraw".)

Logo

PNG SVG mark

Don't recolor, distort, or add effects. Maintain at least 16px of clear space on all sides.

Colors

Primary#6366F1

Primary hover#4F46E5

Accent#F59E0B

Success#10B981

Danger#EF4444

Text#0F172A

Background#F8FAFC

Surface#FFFFFF

Typography

Inter — Bold (800)

Inter — Semibold (600)

Inter — Regular (400) for body

Falls back to system-ui then sans-serif. We use tight letter-spacing on headlines (-0.025em).

Voice

Direct, useful, never breathless. We don't say "synergy" or "AI-powered" without saying which model and why. We don't use "we're hiring rockstars" anywhere. We don't market in superlatives the product can't earn.

The tone you'd want from a friend who happens to know the answer.

Brand guidelines